Software startuppers took the medias paycheck Medias fightback happens through startup culture and abstraction shifts

📝 Abstract

The collapse of old print media and journalism happened when the Internet, its solutions, services and communities became mature and mobile devices reached the market. The reader abandoned printed dailies for free and mobile access to information. The business of core industries of the early Internet and mobile communication, the mobile network manufacturers and operators are also in stagnation and decline. Therefore these industries may have similar interests to improve or even restructure their own businesses as well as to establish totally new business models by going into media and journalism. This paper analyses, first, the production flows and business models of the old and present media species. Second, it analyses the current market positioning of the network manufacturers and operators. Third, the paper suggests two avenues for media and journalism and the network manufacturers and operators, the Trio, to join their forces to update journalism and make all three stagnating industries great again. Last, we propose further research, development and discussion on the topic and envision possible futures for journalism, if the three would engage in cooperation. We see that the discussion should consist of ethical, societal and philosophical subjects because the development of the Internet solutions are based on ’technology first’ actions. We find and outline a tremendous opportunity to create a new industry with new actors through combining the interests of the network manufacturers, network operators and journalism in a systemic solution through a strategic alliance and collaboration Fig. 1. Software startuppers with their applications and communities will be the drivers for this abstraction shift in media and journalism.

💡 Analysis

The collapse of old print media and journalism happened when the Internet, its solutions, services and communities became mature and mobile devices reached the market. The reader abandoned printed dailies for free and mobile access to information. The business of core industries of the early Internet and mobile communication, the mobile network manufacturers and operators are also in stagnation and decline. Therefore these industries may have similar interests to improve or even restructure their own businesses as well as to establish totally new business models by going into media and journalism. This paper analyses, first, the production flows and business models of the old and present media species. Second, it analyses the current market positioning of the network manufacturers and operators. Third, the paper suggests two avenues for media and journalism and the network manufacturers and operators, the Trio, to join their forces to update journalism and make all three stagnating industries great again. Last, we propose further research, development and discussion on the topic and envision possible futures for journalism, if the three would engage in cooperation. We see that the discussion should consist of ethical, societal and philosophical subjects because the development of the Internet solutions are based on ’technology first’ actions. We find and outline a tremendous opportunity to create a new industry with new actors through combining the interests of the network manufacturers, network operators and journalism in a systemic solution through a strategic alliance and collaboration Fig. 1. Software startuppers with their applications and communities will be the drivers for this abstraction shift in media and journalism.

📄 Content

Bibliographic information:

Outi Alapekkala, Juhani Risku

Software startuppers took the media’s paycheck. Media’s fightback happens through startup culture and abstraction shifts, ICE Conference, Trondheim Norway 2016.

This is an author-generated preprint version.

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Copyright (c) 2016

Software startuppers took the media’s paycheck
Media’s fightback happens through startup culture and abstraction shifts
Juhani Risku, Norwegian University of Science and Technology NTNU
Department of Computer and Information Science
Information Systems and Software Engineering (ISSE) Trondheim, Norway juhani.risku@idi.ntnu.no Outi Alapekkala, In Action – Societal Innovation startup
Systemic functions Media and Journalism Tornio, Finland outi_alapekkala@yahoo.fr

Abstract—The collapse of old print media and journalism happened when the Internet, its solutions, services and communities became mature and mobile devices reached the market. The reader abandoned printed dailies for free and mobile access to information. The business of core industries of the early Internet and mobile communication, the mobile network manufacturers and operators are also in stagnation and decline. Therefore these industries may have similar interests to improve or even restructure their own businesses as well as to establish totally new business models by going into media and journalism.
This paper analyses, first, the production flows and business models of the old and present media species. Second, it analyses the current market positioning of the network manufacturers and operators. Third, the paper suggests two avenues for media and journalism and the network manufacturers and operators, the Trio, to join their forces to update journalism and make all three stagnating industries great again. Last, we propose further research, development and discussion on the topic and envision possible futures for journalism, if the three would engage in cooperation. We see that the discussion should consist of ethical, societal and philosophical subjects because the development of the Internet solutions are based on “technology first” actions. We find and outline a tremendous opportunity to create a new industry with new actors through combining the interests of the network manufacturers, network operators and journalism in a systemic solution through a strategic alliance and collaboration Fig. 1. Software startuppers with their applications and communities will be the drivers for this abstraction shift in media and journalism. Our experiences in the media, journalism, mobile network, mobile phone manufacturing and startups provide the basis for our formulations on the future of those industries. Keywords—startups, media, journalism, network operators, network manufacturers, abstraction shift, creative reporter, systemic solutions, TAIC-SIMO, Cynefin

Fig. 1. TAIC-SIMO tetra model applied to network–operator/manufacturer– media-business’ (the Trio’s) positions. In the Trio’s fightback they join their forces and build a new format and access to the Internet, and they override today’s advertisement money hijackers. This requires abstraction shifts, startup culture, new leadership and rapid actions from the Trio. The tetra shows direct connections between edges (e.g. O–M collaboration), the tetra face (triangle) show a combined business area (e.g. M–O–J). The missing part of the tetra can be established on a new abstraction level (e.g. M–O–J Internet Access). This MOJ Access is a spin-off of a network–operator/manufacturer–media house consortium. The idea to establish an own Internet Access spin-off instead of acquiring an existing one is about creating a new actor in this business environment. This actor can disrupt the present business models and offer the users and consumers a combination of more interesting and fair services.
I. INTRODUCTION Media’s and journalism’s business models are today from the era of “owning the paper printing machine” and “owning the broadcast studios and channels”. Owning the machine and channel was possible only for the tycoons and business moguls and they took the power through the printed newspaper and displays paid for by single copies, subscriptions and advertisements. The power came from owning the technology (expensive printing machine) and owning the channel. R.G. Picard emphasizes that journalism’s printed newspaper is extremely capital intensive business because of its high capital requirements, high fixed production, distribution, marketing and first-copy costs. [1]. Media is an umbrella term to combine business sectors and activities like broadcasting, TV, radio, Web publishing, print media and journalism into a one trade and business. Picard underlines how journalism differs from media. Jour

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