Global Internet-based Crisis Communication: A case Study on SARS

Crisis Communication is an effective communication mechanism in the world. The outbreak of the SARS disease and the way information on it was disseminated has illustrated the importance of effective and efficient crisis communication management. Consequently, we would like to highlight the viability of incorporating an intelligent agent software robot into a crisis communication portal (CCNet) to send the alert news to subscribed users via email and others mobile services such as SMS, MMS and GPRS.

💡 Research Summary

This paper analyzes the importance of crisis communication and the potential use of an artificial intelligence-based alert system during the SARS outbreak. In the early stages of the SARS epidemic, a lack of information and confusion led to significant public anxiety, highlighting the critical role that effective crisis management plays in mitigating such issues.

The authors propose integrating an intelligent agent software robot into a Crisis Communication Network (CCNet) portal as a solution. CCNet is designed to monitor crisis situations in real-time through various information-sharing channels and enable rapid responses. The artificial intelligence agents act as core components of this system, responsible for sending alerts to users via multiple communication channels including email, SMS, MMS, and GPRS.

The paper also addresses potential issues that might arise from the integration of AI agents into such a system. For instance, it discusses methods to protect user privacy through encryption techniques and ways to ensure the accuracy and reliability of information provided by these agents. Verification systems for the content delivered by artificial intelligence are suggested as part of this solution.

By emphasizing the importance of crisis communication during the SARS outbreak, the paper offers methodologies that could enable effective communication and swift responses in future crises. Thus, it provides valuable insights into the potential application of AI-based alert systems in managing similar emergencies, offering a blueprint for enhancing crisis management through technology.